Digital Health Product Leader
Transforming complex healthcare workflows into intuitive digital experiences through continuous discovery and strategic cross-functional leadership.
Through Women Defining AI and Gumloop cohorts (4 weeks) I built 3 V1 automations, agentic, and human-in-the-loop workflows to help reduce cognitive burdens. Watch the NotebookLM powered video for a sneak peek demo.
Watch my NotebookLM powered video “A Proposal for Impact.”
Mayo Clinic Patient Visitor Guide & Billing Insurance
Problem/Opportunity
The Patient Visitor Guide suffered from poor content findability, outdated billing and insurance information, and misalignment with new regulatory requirements. Combined with the CMS migration, these issues made a redesign—not just a lift-and-shift—necessary to deliver a guided, compliant, and scalable user experience in partnership with Revenue Cycle leadership.
Approach
Owned the product strategy and delivery for the Patient Visitor Guide redesign, leading cross-functional product team (SEO, UX Design, analytics, content strategy, and editorial experts) and collaboration with Revenue Cycle teams to resolve all critical content updates in record time, demonstrating strategic coordination across multiple stakeholders.
Impact
+23% Average on-page clickthrough rate increase on the homepage
Accelerated the stakeholder review and sign-off process by 75%, reducing a typical 2-quarter cycle to 1.5 months.
Conducted 45 URL reviews across 3 Rev Cycle teams in 30 days, addressing short- and long-term updates, net-new content, and sunsetting duplicate pages through a structured, action-oriented approval process.
Delivered 7 net-new pages and successfully sunset 7 outdated or duplicative URLs, ensuring content accuracy, compliance, and clarity.
Executed final content QA over 13 days, completing 8 days ahead of schedule, with near 100% accuracy, enabling critical updates to be migrated within 7 days post-QA.
Patient Visitor Guide (Before Redesign)
Patient Visitor Guide clickthrough rates before and two months after redesign
MayoClinic.org/appointments/faq
Opportunity
Low engagement with FAQ CTAs suggested that users weren’t discovering critical pre-appointment information. We hypothesized that presenting FAQs as “Everything you need to know before requesting an appointment” would increase content relevance, transparency, and appointment optimization.
Approach
Led cross-functional alignment for appointment FAQ experiments, setting clear success metrics, prioritizing test variations, and partnering with Optimization, UX, Content, and Access Management teams to ensure A/B tests generated actionable insights that directly informed product decisions and improved the user experience.
Impact
The variation with anchor links, expand and collapse functionality, and SEO informed Q&A content achieved an 83.3% increase in clickthrough to the appointment request page
Appointment request form start rate increased 30.9% and the form submission rate increased 63.6% for the variation compared to the Control FAQ page
74% of variation users expanded at least one Q&A
Control Appointments FAQ Page
Winning variation with top of page anchor links, SEO informed content hierarchy, expand/collapse Q&A
MayoClinic.org/diseases-conditions
Problem/Opportunity
MayoClinic.org provides information about 1500+ diseases and conditions, but the presentation posed challenges for 1B+ annual website visitors:
Search functionality didn't provide a guided, personal experience - too many unfiltered results added cognitive burden and website abandonment
Too many distracting on-page elements rather than logical content connections
Non-English experience wasn't seamless with English portions disrupting throughout
Approach
As a Senior Product Manager, I owned the product vision and strategy to make it easier for people to find evidence-based actionable health information content on MayoClinic.org. I led the product team and vendor partnership from discovery through delivery of a redesigned user experience and content index segmentation to return more user-centered search results.
Impact
#1 Narrowed the search capability to provide more targeted search results
#2 Enabled a user-centric, accessible, intuitive, and responsive Diseases and Conditions index page that:
Promotes improved user engagement through easy to search disease and conditions content
Promotes discovery of helpful related information to help inform treatment/care decisions
Set a foundation for user experience and brand consistency for additional content indexing and search capabilities
Screenshot of A-Z Diseases and Conditions Index page before redesign
Screenshot of Redesigned Disease and Conditions Index page with new refined search capability
Screenshot of New Disease and Conditions Search Results yielded when search term entered is “diabetes”
Mayo Clinic: COVID Resource Center
Business Goal
Establish Mayo Clinic as the world's leading source of COVID information and an innovator throughout the pandemic.
Product Challenges of the COVID-19 Pandemic
COVID information and search intent was constantly changing
COVID was spreading quickly and people needed a source of truth to make informed decisions about U.S. travel and how to protect themselves
COVID fatigue and global vaccine misinformation was spreading and website traffic was declining
Hospital masking requirements lifted, COVID testing and vaccine reporting data accuracy + organic search traffic was declining
Approach
As Product Manager, I led a cross-functional team through consistent change management to deliver end-to-end product lifecycle. I defined a data-driven product strategy, roadmap, requirements, and sunset plan to meet evolving challenges.
Early-to-mid pandemic: Information architecture and content development was driven by user questions.
Later stages: Pivoted to provide hope and showcase vaccine importance through innovative timeline design amidst declining traffic signals and COVID fatigue.
Impact
These tools surpassed 15.9M and 5.5M views in 2021 respectively, but only 50% of individuals using screen readers could make sense of the maps and tracker data.
Managed UX research and A/B testing which informed implementation of collapsible data tables which resulted in 100% task completion
Multiple tests and iterations were executed to deliver a search optimized, accessible vaccine comparison chart to empower people to make informed vaccination decisions and established information/data chart accessibility best practices for mobile and desktop experiences sitewide
User needs evolved from searching for answers to searching for hope. We demonstrated our ability to pivot and our agility to discover and deliver creative solutions
Screen recording of U.S. COVID-19 transmission map tool over the course of the pandemic
Vaccine Comparison Chart Iterative Evolution to Maximize Informed Decision Making and Accessibility
Adapting to User Needs: From Answering Critical Questions to Showcasing the Importance of Vaccines Throughout History
Jumo Health: RiseAboveCOVID.org
Executed digital content publishing, quality assurance testing, and SEO indexing for launch and continuous optimization of B2B2C COVID clinical trial website to support value delivery. https://jumohealth.com/portfolio/award-winning-results/
Impact
44% of referred patients from RiseAboveCOVID.org website developed by Jumo Health
“Throat on Fire” Chapbook Launch: Product Marketing / Go-to-Market Strategy
Background
In 2020, my collection of 30 poems entitled, “Throat on Fire” was published by The Soap Box Press. It was the height of the pandemic—buying books was not top of mind for most people. I developed a go-to-market strategy which resulted in the highest attended virtual event for the publisher and a good amount of e-book and print sales.
Branding and Positioning
The collection of poems was connected by a central theme of “empathy and how it can change the world.” The title and cover design was an iterative and collaborative process with the publisher after the manuscript was fully edited.
Marketing Channels
On my personal Instagram and the publisher’s, we planned a full social media calendar, complete with images, the title poem book trailer and intentional calls to promote pre sales. At the height of the pandemic, printing processes were delayed and the team pivoted to e-book sales first. Many readers were happy to be able to access the book faster electronically, but other readers were willing to wait for signed printed hard copies. We captured testimonials from the e-book readers to encourage additional print sales and launch party attendance.
Virtual Launch Party
In preparation for the launch event, I carefully selected a handful of poems that provided the best snapshot of the book and we did several tech checks to ensure a seamless virtual event. On June 29, 2020, over 100 people attended the reading and Q&A in celebration of “Throat on Fire.” It was a wonderful experience to see my poetry resonate for so many people, from the comfort of their own homes.
Post Launch Strategy
Ongoing promotion of the book included additional readings, pairing the book with an artist inspired bracelet, and celebrating the book’s birthday on social media annually.
