Digital Health Product Leader
Transforming complex healthcare workflows into intuitive digital experiences through continuous discovery and strategic cross-functional leadership.
I enjoy experimenting with AI. I used Notebooklm to transform my resume into a Proposal for Impact.
Mayo Clinic Patient Visitor Guide & Billing Insurance
Problem/Opportunity
The Patient Visitor Guide's information architecture needed to be reshaped into a guided, streamlined user experience to help people find on-campus services and resources, while migrating to a new content management system.
Approach
Led a cross-functional product team including SEO, UX Design, analytics, content strategy, and editorial experts over 1 month to conduct a comprehensive audit of the current information architecture.
The team analyzed:
Organic search traffic rankings and intentional redirects
"Thin" and redundant content consolidation opportunities
Pre and post-launch clickthrough rates and next page paths
Areas to elevate UX consistency with component reuse
Stakeholder needs for legal compliance, concierge chat functionality, and regional store findability
This data-driven audit informed the ideation and execution of a restructured information architecture and design upgrade in partnership with key stakeholders.
Impact
+23% Average on-page clickthrough rate increase
Consolidated "thin" content pages and developed net new content to optimize search for key stakeholders and respective audiences
Leveraged reusable design components and templates to improve user experience consistency and increase operational efficiency for Engineering and Content Management teams
Patient Visitor Guide (Before Redesign)
Patient Visitor Guide clickthrough rates before and two months after redesign
MayoClinic.org/appointments/faq
Problem/Opportunity
Previous A/B testing showed that FAQ calls-to-action and content received low engagement. The hypothesis was that presenting FAQs as "Everything you need to know before requesting an appointment" would increase transparency, content relevancy, and optimize appointment requests.
Approach
As Senior Product Manager, facilitated collaboration sessions between optimization, SEO, UX, UX copywriting experts and Marketing, Digital Front Door, and Enterprise Office of Access Management stakeholders to align on design/content variations and success metrics.
Impact
The variation with anchor links, expand and collapse functionality, and SEO informed Q&A content achieved an 83.3% increase in clickthrough to the appointment request page
Appointment request form start rate increased 30.9% and the form submission rate increased 63.6% for the variation compared to the Control FAQ page
74% of variation users expanded at least one Q&A
Control Appointments FAQ Page
Winning variation with top of page anchor links, SEO informed content hierarchy, expand/collapse Q&A
MayoClinic.org/diseases-conditions
Problem/Opportunity
MayoClinic.org provides information about 1500+ diseases and conditions, but the presentation posed challenges for 1B+ annual website visitors:
Search functionality didn't provide a guided, personal experience - too many unfiltered results added cognitive burden and website abandonment
Too many distracting on-page elements rather than logical content connections
Non-English experience wasn't seamless with English portions disrupting throughout
Approach
As a Senior Product Manager, I owned the product vision and strategy to make it easier for people to find evidence-based actionable health information content on MayoClinic.org. I led the product team and vendor partnership from discovery through delivery of a redesigned user experience and content index segmentation to return more user-centered search results.
Impact
#1 Narrowed the search capability to provide more targeted search results
#2 Enabled a user-centric, accessible, intuitive, and responsive Diseases and Conditions index page that:
Promotes improved user engagement through easy to search disease and conditions content
Promotes discovery of helpful related information to help inform treatment/care decisions
Set a foundation for user experience and brand consistency for additional content indexing and search capabilities
Screenshot of A-Z Diseases and Conditions Index page before redesign
Screenshot of Redesigned Disease and Conditions Index page with new refined search capability
Screenshot of New Disease and Conditions Search Results yielded when search term entered is “diabetes”
Mayo Clinic: COVID Resource Center
Business Goal
Establish Mayo Clinic as the world's leading source of COVID information and an innovator throughout the pandemic.
Product Challenges of the COVID-19 Pandemic
COVID information and search intent was constantly changing
COVID was spreading quickly and people needed a source of truth to make informed decisions about U.S. travel and how to protect themselves
COVID fatigue and global vaccine misinformation was spreading and website traffic was declining
Hospital masking requirements lifted, COVID testing and vaccine reporting data accuracy + organic search traffic was declining
Approach
As Product Manager, I led a cross-functional team through consistent change management to deliver end-to-end product lifecycle. I defined a data-driven product strategy, roadmap, requirements, and sunset plan to meet evolving challenges.
Early-to-mid pandemic: Information architecture and content development was driven by user questions.
Later stages: Pivoted to provide hope and showcase vaccine importance through innovative timeline design amidst declining traffic signals and COVID fatigue.
Impact
These tools surpassed 15.9M and 5.5M views in 2021 respectively, but only 50% of individuals using screen readers could make sense of the maps and tracker data.
Managed UX research and A/B testing which informed implementation of collapsible data tables which resulted in 100% task completion
Multiple tests and iterations were executed to deliver a search optimized, accessible vaccine comparison chart to empower people to make informed vaccination decisions and established information/data chart accessibility best practices for mobile and desktop experiences sitewide
User needs evolved from searching for answers to searching for hope. We demonstrated our ability to pivot and our agility to discover and deliver creative solutions
Screen recording of U.S. COVID-19 transmission map tool over the course of the pandemic
Vaccine Comparison Chart Iterative Evolution to Maximize Informed Decision Making and Accessibility
Adapting to User Needs: From Answering Critical Questions to Showcasing the Importance of Vaccines Throughout History
Jumo Health: RiseAboveCOVID.org
Executed digital content publishing, quality assurance testing, and SEO indexing for launch and continuous optimization of B2B2C COVID clinical trial website to support value delivery. https://jumohealth.com/portfolio/award-winning-results/
Impact
44% of referred patients from RiseAboveCOVID.org website developed by Jumo Health
“Throat on Fire” Chapbook Launch: Product Marketing / Go-to-Market Strategy
Background
In 2020, my collection of 30 poems entitled, “Throat on Fire” was published by The Soap Box Press. It was the height of the pandemic—buying books was not top of mind for most people. I developed a go-to-market strategy which resulted in the highest attended virtual event for the publisher and a good amount of e-book and print sales.
Branding and Positioning
The collection of poems was connected by a central theme of “empathy and how it can change the world.” The title and cover design was an iterative and collaborative process with the publisher after the manuscript was fully edited.
Marketing Channels
On my personal Instagram and the publisher’s, we planned a full social media calendar, complete with images, the title poem book trailer and intentional calls to promote pre sales. At the height of the pandemic, printing processes were delayed and the team pivoted to e-book sales first. Many readers were happy to be able to access the book faster electronically, but other readers were willing to wait for signed printed hard copies. We captured testimonials from the e-book readers to encourage additional print sales and launch party attendance.
Virtual Launch Party
In preparation for the launch event, I carefully selected a handful of poems that provided the best snapshot of the book and we did several tech checks to ensure a seamless virtual event. On June 29, 2020, over 100 people attended the reading and Q&A in celebration of “Throat on Fire.” It was a wonderful experience to see my poetry resonate for so many people, from the comfort of their own homes.
Post Launch Strategy
Ongoing promotion of the book included additional readings, pairing the book with an artist inspired bracelet, and celebrating the book’s birthday on social media annually.
